Sisters urge local community to get their Hats on for Brain Tumour Research!
A woman from Wardley in Gateshead and her sister from Houghton le Spring, Sunderland are inviting local people to help raise funds for scientists working to find a cure for brain tumours.
Lisa Atkinson 36, from Gateshead and Louise Bircham, 37, from Sunderland (and Mam to Cameron 13, Adam nine and Jessica five), lost their beloved mam from East Herrington two years ago on 25th March 2016, 18 months after she was diagnosed and despite surgery, chemotherapy and radiotherapy treatment. In her memory they set up The Lorn’s Legacy to fundraise for game-changing national charity Brain Tumour Research and have already raised around £9,000 with a target to hit £10,000 by the end of the year.
The grieving sisters are taking part in the 5K park run in Saltwell Park, Gateshead on Saturday 24th March and for the third year running are calling on all runners to wear green (Lorna favourite colour) in memory of their mam and make a donation to charity.
The run takes place a few days ahead of Brain Tumour Research’s annual Wear A Hat Day on Thursday 29th March across the UK, so Louise and Lisa are asking people to come along to the Saltwell Towers café after the park run, wearing hats if possible and buy raffle tickets or hat pin badges to raise vital funds for research.
Lisa explained: ““Every year more than 16,000 people are diagnosed with a brain tumour in the UK, and this cause is very close to my heart, having lost my beloved mam. More research is vital if we are to understand what causes different types of brain tumour, and importantly find a cure for this devastating disease.
“It would be fantastic if as many people as possible could come along on the 24th to support our fundraising for Brain Tumour Research in memory of Lorna. We desperately want to help scientists find more effective treatments and ultimately a cure so that other families don’t have to go through what we have.”
Brain Tumour Research funds a network of Centres of Excellence, where scientists are focused on improving outcomes for the many thousands of families affected by a brain tumour diagnosis every year, and, ultimately finding a cure.
Wear A Hat Day this year is led by Caprice, a survivor of the disease. Businesswoman, model, actress and mum, Caprice, revealed she had been diagnosed with a brain tumour in April 2017. She recalls: "I had headaches that were not going away and my vision was beginning to act up."
Alongside Debbie McGee and Sheila Hancock, Caprice is joining supporters, clinicians, researchers and MPs in a programme of charity events in the run-up to Wear A Hat Day 2018.
Television, radio and stage performer, Debbie McGee, lost her husband Paul Daniels to a brain tumour in 2016. Debbie teamed up with the charity to produce a special ‘Rabbit in a Hat’ badge (available via the charity) as a tribute to the great magician.
Long-time supporter, actor and author Sheila Hancock CBE, whose grandson survived a childhood brain tumour, will also be appearing in the charity ad campaign for the second year running.
Specsavers will be supporting Wear A Hat Day 2018 as an official sponsor for the first time.
The charity has again partnered with Hobbycraft, the UK’s largest craft retailer, running in-store events and donating a percentage from sales of their exclusive ‘Pink Glitter Side Hat’ to the charity.
Milliner Noel Stewart has joined fashion luminaries such as Philip Treacy OBE and Stephen Jones OBE to design a limited-edition enamel brooch for the new campaign. This is available from www.wearahatday.org
Wear A Hat Day has raised over a million pounds since it was launched by the charity Brain Tumour Research nine years ago and is the culmination of Brain Tumour Awareness Month in March. The big day will see schools, workplaces, families and individuals across the UK fundraising and taking part in fun events to raise awareness of brain tumours and help fund life-saving research.
Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just 1% of the national spend on cancer research has been allocated to this devastating disease. Funds raised through Wear A Hat Day 2018 will develop the charity’s network of world-class brain tumour research centres in the UK.
Carol Robertson, Head of Community Fundraising (North) at Brain Tumour Research, said: “Brain tumours are indiscriminate; they can affect anyone, at any age. We are extremely grateful to Louise and Lisa and all The Lorn’s Legacy’s supporters for getting involved, and hope people will be inspired to hold their own Wear A Hat Day events. It’s as easy as wearing a hat and making a donation!”
To get involved, or donate, please visit: www.wearahatday.org
Or text HAT to 70660 to donate £5*
* Texts cost £5 plus network charge. Brain Tumour Research receives 100% of your donation. Obtain the bill payer’s permission. Call 01908 867200 with any queries.
For further information, please contact:
Liz Fussey at Brain Tumour Research on 07811 068357 Liz@braintumourresearch.org
Notes to Editors
Brain Tumour Research is the only national charity in the UK focused on funding sustainable research to find a cure for brain tumours. We are building a game-changing network of world-class Research Centres of Excellence in the UK. Embracing passionate member charities nationwide, £5.5 million was raised towards research and support during 2016.
We are campaigning to see the national spend on research into brain tumours increased to £30 - £35 million a year, in line with breast cancer and leukaemia. The charity is celebrating a year of high-profile campaigning on this issue following the unprecedented success of its petition in 2016. Following that, Brain Tumour Research is now taking a leading role in the Government’s Task and Finish Working Group convened to tackle the historic underfunding for research.
Key statistics on brain tumours:
- Brain tumours kill more children and adults under the age of 40 than any other cancer
- They kill more children than leukaemia
- They kill more men under 45 than prostate cancer
- They kill more women under 35 than breast cancer
- Just 1% of the national spend on cancer research has been allocated to this devastating disease
- In the UK 16,000 people each year are diagnosed with a brain tumour
- Less than 20% of those diagnosed with a brain tumour survive beyond five years compared with an average of 50% across all cancers
- Brain tumours are indiscriminate; they can affect anyone, at any age
- Incidences of, and deaths from, brain tumours are increasing.
Please quote Brain Tumour Research as the source when using this information. Additional facts and statistics are available from our website including our latest Report on National Research Funding. We can also provide case-studies and research expertise for media.