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Wear A Hat Day With Flowers

Wear A Hat Day With Flowers

As the lockdown eases and we adapt to a new normal of unease and social distancing (for the next few weeks at least), we are bringing celebration, colour and excitement to the nation with a fantastic new fundraising event that we think you and everyone you know will love and want to be involved in.

Danny Clarke

We’re combining our annual Wear A Flower Week with the return of our famous Wear A Hat Day!

Starting on Monday 15th June (coinciding with British Flowers Week), this is going to be a week-long celebration of all things floral, building up to a visually spectacular and brilliant fundraising occasion: Wear A Hat Day with Flowers on Friday 19th June.

Our friends at Hobbycraft will also be getting involved once again, and we’re excited to see the creative ideas they’ll be sharing – keep an eye on our social channels! 

We’re especially delighted that our ambassador Danny Clarke, BBC TV’s Instant Gardener (who lost his sister, Margot, to a brain tumour) is lending his generous support to our event.

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Get Involved and Start Planning

This is a great opportunity to join in the fun and have your own floral hatty occasion on 19th June – whether you are at work, at school or virtually from home, let’s brighten our lives and raise lots of money.

If your Wear A Hat Day event planned for March was cancelled or postponed indefinitely, then why not join in now.

If you took part in Wear A Hat Day in March please join in again – your support may inspire us to run Wear A Hat Day with Flowers every year and we need all the help we can get! 

Let’s keep research working.

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Steps to Success

  1. Register to take part on our simple form
  2. Decide who can be involved with your event – will it just be you and your hat with flowers, or can you involve others? Think about ways to involve your family, and/or your local school, club, pub, community, organisation
  3. Set up your JustGiving page or Virgin Money Page
  4. Start planning your event – see our top ideas below
  5. Tell everyone what you’re planning through social media, ask for donations and sponsorship, and if you contact us on, we can work with you to explore possible media coverage for your event

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Top Fundraising Ideas for Wear A Hat Day with Flowers

Here are our top three ideas – feel free to come up with your own ideas and we’ll be including more inspirational thought in our Digital Fundraising Packs (coming soon – see below)

  1. Do a week of sponsored walks
    Identify and collect different flowers, and then decorate your hat with flowers on the day itself, post your selfies on social media, and you could even make it into a family competition for the best flower hat!
  2. Organise an event at your organisation
    In the workplace if you’re back at work or virtually over a zoom meeting (for example), with everyone wearing a hat and flowers in some way and donating £10 (or more!)
  3. Get crafty
    Design and create a hat and flowers out of spare paper or card you’ve got at home or at work, maybe you could even recycle some old waste materials in your efforts to fundraise to get us closer to a cure for this devastating disease and help do your bit for the planet at the same time

Our friends at Hobbycraft will also be getting involved once again, and we’re excited for what ideas they’ll be sharing – watch this space for more info coming soon.

Free Digital Fundraising Pack

We’re busy creating a beautiful downloadable digital fundraising pack. Register now and we will announce this as soon as it’s ready and send you a link to download your pack.

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Florists and Wear A Hat Day with Flowers

The talented team at Jane Packer Flowers will be supporting our event and we’re looking forward to sharing their creative suggestions for our hats and flowers on Friday 19th June.

We’ll also be working closely with the wider florist community and we aim to let you know where you can buy flowers from a local florist for your event, if you want to support them at the same time as fundraising for us.

For more information about florists involved, or to register your interest in having your florist business involved, please contact our Head of Stakeholder Relations, Hugh Adams on email or phone on 07809 701229.

Lions, Hats and Flowers

Our fantastic partnership with Lions Clubs in the UK will be blooming this year as members across the UK plan and organise their own Wear A Day with Flowers events. Where there’s a Lion there’s a way. For more information about this, please email us on

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