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The One Million Keepy Uppy Challenge for Brain Tumour Research

Thank you to everyone who got involved in our #OneMillionKeepyUppyChallenge to help show brain tumours the red card.

We hope you enjoyed being on our team and feel proud knowing that your fancy footwork and fundraising will help us get closer to our vision of finding a cure for all types of brain tumours.

If you collected any cash or offline donations, please now pay these in by clicking the button below. The quicker we receive the funds, the sooner we can start investing them in the vital work that will get us closer to a cure.

Keepy Uppy Tile

How you helped us give brain tumours the boot

As football fever struck the nation, we were blown away by the response to our own World Cup challenge.

The month-long challenge saw supporters pledge their keepy uppies towards our goal of one million, whilst raising vital funds and awareness to help find a cure.

Why one million? Our target was symbolic because it costs £1 million to fund each Brain Tumour Research Centre of Excellence for a year.

The challenge kicked off to a great start with support from professional side MK Dons – based down the road from our head office – who put their skills to the test for our campaign video and pledged 10,000 keepy uppies, along with the help of fans.

Former MK Dons apprentice Ollie Leach pledged 5,000 keepy uppies after he had to give up his footballing dream at the age of 18 when a brain tumour was discovered following vision problems.

We also forged a relationship with former Liverpool FC player Jose Enrique, who promoted the fundraiser across all his social media channels, urging his following to get involved to support a cause that is “close to his heart”.

Super-star football freestyler, World Record holder and TikTok creator Dan Magness pledged an incredible 100,000 which he completed over 10 days.

MKDons Keepy Uppy

There were supporters of all ages and abilities on our team and we’re grateful to each and every person who pledged keepy uppies, fundraised for us, donated and helped raise vital awareness. Your efforts will help us give brain tumours the boot, bringing hope to brain tumour patients and their loved ones.

If you have any questions about taking part in our One Million Keepy Uppy Challenge for Brain Tumour Research, please visit our FAQs page

If you can’t find the answer you’re looking for, please email and we will do our best to help as soon as we can.