Our Management Team
Brain tumours kill more children and adults under the age of 40 than any other cancer
Experienced and committed individuals lead our team and together we are focused on finding a cure
Sue Farrington Smith MBEChief Executive A fellow of the Chartered Institute of Management Accountants, Sue Farrington Smith headed up the finance functions of blue-chip companies, before moving into marketing to head up business development at Safeway and then running her own marketing agency.
Driven by the loss of her niece, Alison Phelan, just before her eighth birthday, Sue co-founded the charity “Ali’s Dream” after being shocked to discover the lack of awareness and chronic under-funding of research into brain tumours. Sue led the coming together of multiple charities in 2009 to launch Brain Tumour Research, facilitated by fellow member The Diana Ford Trust, with a vision to find a cure for brain tumours.
Sue was awarded an MBE in the 2016 New Year’s Honours for services to brain tumour research and awareness-raising.
She has been campaigning to raise awareness and funds since 2001, providing the secretariat to the brain tumour All Party Parliamentary Group and initiating, with fellow charities, National Brain Tumour Awareness Month. Since leading Brain Tumour Research, Sue has co-authored three reports into funding, produced the Invest In a Cure manifesto and launched the charity’s annual Wear A Hat Day fundraising event.
Brain Tumour Research has rapidly matured into a multi-million-pound organisation under Sue’s leadership, supporting four Research Centres of Excellence in the UK. She continues to succeed in establishing a formidable network of supporters and expert clinicians all working towards a common goal: to find a cure for brain tumours.
Ashley Bailey ACMADirector of Finance and Operations A highly competent and experienced senior executive, with a career spanning 25 years in the corporate sector, including posts as Managing Director and Country President at Loomis and CFO for DHL Freight in the UK and Ireland. Ashley Bailey is a qualified accountant (Associate of the Chartered Institute of Management Accountants) and has also run his own business consultancy advising clients on how to optimise their financial and operational performance.
Ashley has been Director of Finance and Operations at Brain Tumour Research since early 2015. Working closely with the Chief Executive, he has a broad remit to monitor the charity’s strategic plan and ensure ambitious growth targets are met.
Ashley leads a team responsible for financial management and systems, in addition to accounts and forecasts. He acts as a driving force for continued development and
Robin MeltzerDirector of Fundraising and Marketing A respected political campaigner and fundraiser, Robin Meltzer previously served as Vice Chair of the London Liberal Democrats. He has won several awards for his political work, including the Clean Air in London Award for his efforts to tackle air pollution in the capital.
Robin joined Brain Tumour Research in February 2016 as Director of Fundraising. He manages the charity’s fundraising activities across both community and corporate teams and leads the strategy aimed at funding a network of Research Centres of Excellence across the UK.
As a BBC Worldwide senior producer for international formats, Robin was responsible for co-productions including Strictly Come Dancing in over thirty countries worldwide.
A Cambridge graduate, Robin also has an interest in education and is a governor at a school for children with profound and multiple special needs.
Hugh AdamsHead of PR and Stakeholder Relations With a strong background in national broadcast media, including 12 years at the BBC and freelancing for Channel 4 News amongst others, Hugh Adams has a well-established network of contacts. His communications degree and expertise in digital technology
Having joined Brain Tumour Research at the start of its second year, Hugh was brought in to head up the charity’s core fundraising campaigns and to raise the profile of the charity. Promoted to Head of External Affairs in 2015, Hugh is an experienced commentator regularly representing the charity on national and regional broadcast media, online and in print. He leads the PR strategy, both nationally and regionally, while also driving Brain Tumour Research’s highly successful social media communications.
Hugh has been instrumental in growing the charity and is now a key voice of the brain tumour community, working with dedicated celebrity supporters such as Gillian Anderson, Sarah Beeny and Philip Treacy OBE.
Crispin ZeemanHead of Brand Communications Strongly committed to charitable causes, Crispin Zeeman started his career in the retail world managing stores for Waterstones before moving into the third sector. He spent five years as International Marketing and Design Manager at the Earthwatch Institute, where he shaped the organisation’s communications, particularly around content generation, editorial and creative direction. He is also a keen freelance photographer.
Crispin has led marketing and communications at Brain Tumour Research since 2012. As Head of Marketing, he manages the brand identity across print and online collateral, with a focus on visually appealing and emotionally compelling marketing materials designed to engage supporters and drive fundraising. He also influences core messaging and strategic direction as a member of the charity’s management team.
Alongside advertising, direct mail and the supporter magazine, Believe, his team is responsible for the charity’s website.
Carol RobertsonHead of Fundraising Events Carol has a long history with brain tumour patients and Brain Tumour Research. In 2003, she formed Andrea’s Gift, a Leeds-based brain tumour charity, in memory of her friend who died from the disease. Andrea’s Gift became one of our founding member charities, and Carol served as one of our Trustees until 2012
Carol joined Brain Tumour Research as Head of Community Fundraising in March 2014 and developed and grew the nationwide regional community fundraising team. In 2019, she became Head of Fundraising Events, responsible for developing events such as London Marathon, the Walks of Hope and On Yer Bike.
Carol has a passion for always ensuring that supporters have the best experience the charity can offer. Many supporters become friends and her role is far more than just a job. Patients and their families are at the heart of the charity and Carolfeels honoured to know such incredible, inspirational people.Read more Show less
Michael ThelwallHead of Community Fundraising Michael has been fundraising since he left university in 2004, and considers himself extremely lucky to have never moved outside the charity sector.
He has built an extensive knowledge of many different types of fundraising and has worked in community fundraising for a range of charities including the Motor Neurone Disease Association, Maggie’s, Bipolar UK and Kidney Research.
Michael joined Brain Tumour Research in February 2018 and is proud to lead a team of Community Fundraising Managers.
In his spare time, Michael enjoys running, badminton, cooking as well as getting involved with local village life and playing the guitar. He has described himself as the most outstandingly average guitar player you’re ever likely to meet!
Susan Castle-SmithHead of PR
Susan has experience in national and regional PR, corporate communications, external and internal communications, journalism and marketing. With more than two decades’ experience as a newspaper journalist, she has held senior roles including assistant editor and news editor on regional daily newspapers.
Susan joined the charity in 2014 and oversees our PR team, working with patients, families and fundraisers to share their stories in the media. The team is responsible for the moving and inspirational case studies which are used in national and regional media and which support Brain Tumour Research’s key fundraising campaigns. These stories are also fed into influential Government reports including the 2018 Inquiry report of the All-Party Parliamentary Group on Brain Tumours.
The work of Susan’s PR team is seen by millions of people each month in print, online, and in regional TV and radio broadcasts.
Michele GrayHead of Corporate Fundraising
Michele started her career at McCann-Erickson and moved to Matthew Hall Engineering where she was Assistant to the Marketing Manager, during a golden period when the BP Grangemouth Oil Refinery was built and put into operation.
Following a five-year gap when she lived in Australia, Michele returned to the UK to work for BBA Friction as Head of Marketing and Motorsport where she was headhunted by Silverstone Circuits Limited to oversee sponsorship and supplier programmes across multiple circuits.
In 2005, and in a change of direction, Michele joined Cranfield University. During her 12 years there, she was Head of Careers Business Development, Business Development Director (Graduate Programmes) and latterly Head of Corporate and Foundation Relations.
Michele joined Brain Tumour Research in January 2018. She is always looking for potential sponsors and opportunities to collaborate, and she uses her expertise to build relationships with organisations where there is definite synergy.Read more Show less
Jane JeyesHead of Supporter Care and Facilities Management
Before starting at Brain Tumour Research, Jane’s background was in the corporate sector. She spent 10 years working for the Volkswagen Group at its head office in Milton Keynes where she held several corporate sales management posts. She also has experience in the Volkswagen Group retail sector.
Jane lived in London for nine years, during which time she worked in the hotel sector and spent several years at an events agency looking after corporate clients locally, nationally and internationally.
Jane’s introduction to the charity sector was working as a volunteer for the RSPCA at a local cat sanctuary. She now manages our Supporter Care team, the Volunteers who help out at our head office and the day-to-day running of our building and its facilities.Read more Show less
Director of Research, Policy and Innovation
We will be recruiting a new Director of Research, Policy and Innovation within the coming months. Please keep an eye on our recruitment page.
To find out more about this role or to register your interest in applying when it becomes available, please email our Chief Executive Sue Farrington Smith.