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Press release

Less than 20% of those diagnosed with a brain tumour survive beyond five years

Son gets his hat on for Brain Tumour Research in memory of mum

Son gets his hat on for Brain Tumour Research in memory of mum

A man who lost his mum to a brain tumour is backing a national fundraising campaign to help find a cure for disease.

David Kinnersley, a 34-year-old dad of two, from Newcastle Upon Tyne, lost his mum Pamela to a grade four glioblastoma multiforme (GBM), a very aggressive form of brain tumour in August 2014 at the age of 56.

David has already raised over £1,600 for the national charity Brain Tumour Research through a sponsored run and is now campaigning for greater awareness of the disease and is working with the charity to support Wear A Hat Day which takes place on Thursday 29th March.

Wear A Hat Day has raised over a million pounds since it was launched by Brain Tumour Research nine years ago and is the culmination of Brain Tumour Awareness Month in March. The big day will see schools, workplaces, families and individuals across the UK fundraising and taking part in fun events to raise awareness of brain tumours and help fund life-saving research.

David, a matron at The Newcastle Freeman Hospital said: “My mam would be happy to know I am helping to fund research into a disease that so little is known about. Cancer is such a horrible disease and I really hope my efforts will help raise awareness and draw attention to the research that needs to be conducted to find a cure. I completed a charity run last December to raise funds for the charity and next it’s Wear A Hat Day. I hope that people will join me in taking part and putting on a hat for such a worthy cause.”

Among celebrity supporters of this year’s campaign is the businesswoman, model, actress and mum Caprice Bourret who underwent surgery to remove a low-grade brain tumour which was diagnosed a year ago and continues to be monitored by her medical team.

Caprice said: “I have been so touched by hearing Pamela’s story. It’s incredible to hear about the work David has done fundraising for Brain Tumour Research. It’s just amazing that brain tumours affect so many people. This devastating disease is indiscriminate and can affect anyone at any age.

“I’m proud to be working with David and so many others to support Wear A Hat Day. I want everyone to get involved! It’s such a fun event and anyone can take part. Let’s all put our hats on and do something positive and support the fantastic research going on right now. I’m determined to try to make a difference for the 16,000 people diagnosed with a brain tumour each year.”

To get involved, or donate, please visit: Or text HAT to 70660 to donate £5*


* Texts cost £5 plus network charge. Brain Tumour Research receives 100% of your donation. Obtain the bill payer’s permission. Call 01908 867200 with any queries.


For further information, please contact:
Lexie Jenkins at Brain Tumour Research on 01908 867222 or 07591 206545 or


Notes to Editors

Brain Tumour Research is the only national charity in the UK focused on funding sustainable research to find a cure for brain tumours. We have established a game-changing network of world-class Research Centres of Excellence in the UK. Embracing passionate member charities nationwide, over £6 million was raised towards research and support during 2017.

We are campaigning to see the national spend on research into brain tumours increased to £30 - £35 million a year, in line with breast cancer and leukaemia. The unprecedented success of our 2015 petition led to the 2016 Westminster Hall debate and Brain Tumour Research taking a leading role in the Government’s Task and Finish Working Group convened to tackle the historic underfunding for research with the report being published in 2018.

Key statistics on brain tumours:

  • Brain tumours kill more children and adults under the age of 40 than any other cancer
  • They kill more children than leukaemia
  • They kill more men under 45 than prostate cancer
  • They kill more women under 35 than breast cancer
  • Just 1% of the national spend on cancer research has been allocated to this devastating disease
  • In the UK 16,000 people each year are diagnosed with a brain tumour
  • Less than 20% of those diagnosed with a brain tumour survive beyond five years compared with an average of 50% across all cancers
  • Brain tumours are indiscriminate; they can affect anyone at any age
  • Incidences of, and deaths from, brain tumours are increasing

Please quote Brain Tumour Research as the source when using this information. Additional facts and statistics are available from our website including our latest Report on National Research Funding. We can also provide case-studies and research expertise for media.

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