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Press release

Less than 20% of those diagnosed with a brain tumour survive beyond five years

Milliner of the moment designs exclusive charity brooch

Jan 9, 2017
Blending chic, fun and pop aesthetics, the new brooch for charity Brain Tumour Research has been designed by cutting-edge milliner Piers Atkinson. Sitting on the knife edge between classic sophistication and outré wit, Piers has produced head pieces from his East London studio for fashion icons from Beyoncé to Kate Moss, and Lady Gaga to Helena Bonham Carter.

Just 500 of the collector’s edition enamel brooches have been produced for the charity’s Wear A Hat Day, the annual culmination of national Brain Tumour Awareness month. On Friday 31st March, thousands of people in schools, universities and workplaces across the country will don beanies and boaters, top hats and trilbies, fascinators and fedoras, supporting Brain Tumour Research. To buy your exclusive brooch, or find out more, go to

Piers Atkinson, who has a close friend with a brain tumour, said: “Having learned more about this devastating disease and the need for increased research to get closer to a cure, I am so pleased to have contributed in this way. I hope everyone who wears this brooch enjoys the comments of friends and strangers and is happy to explain with pride that they wear it to support Brain Tumour Research.


For further information, please contact:

Caroline Marrows at Brain Tumour Research on 01908 867221 or 07714 743764 or

Notes to Editors


Brain Tumour Research is the only national charity in the UK focused on funding sustainable research to find a cure for brain tumours. We are building a game-changing network of world-class Research Centres of Excellence in the UK. Embracing passionate member charities nationwide, £5.5 million was raised towards research and support during 2016.


We are campaigning to see the national spend on research into brain tumours increased to £30 - £35 million a year, in line with breast cancer and leukaemia. The charity is celebrating a year of high-profile campaigning on this issue following the unprecedented success of its petition in 2016. Following that, Brain Tumour Research is now taking a leading role in the Government’s Task and Finish Working Group convened to tackle the historic underfunding for research.


Key statistics on brain tumours:


  • Brain tumours kill more children and adults under the age of 40 than any other cancer
  • They kill more children than leukaemia
  • They kill more men under 45 than prostate cancer
  • They kill more women under 35 than breast cancer
  • Just 1% of the national spend on cancer research has been allocated to this devastating disease
  • In the UK 16,000 people each year are diagnosed with a brain tumour
  • Less than 20% of those diagnosed with a brain tumour survive beyond five years compared with an average of 50% across all cancers
  • Incidences of, and deaths from, brain tumours are increasing.
Please quote Brain Tumour Research as the source when using this information. Additional facts and statistics are available from our website including our latest Report on National Research Funding. We can also provide case-studies and research expertise for media.