Monday 18th June - Saturday 23rd June

The air will be full of fragrant fundraising as Libby Ferris Flowers in Norwich takes part in Wear A Flower Week for the Brain Tumour Research charity.

Sachiko Hojo Smale, who runs the business on Grove Road, said: “We’re delighted to take part in this new campaign starting on Monday 18^th June. It’s a bit of fun for such a vital cause. I was aware of the charity’s Wear A Hat Day campaign and this is a new way of encouraging those of us in the floristry business to get involved. As well as raising funds we are helping to raise awareness of brain tumours which kill more children and adults under the age of 40 than any other cancer.”

Wear A Flower Week is a collaboration between the Brain Tumour Research charity and The Jane Packer Foundation.  Jane was an internationally renowned and pioneering florist whose life was sadly cut short by a brain tumour in 2011. 

Danny Clarke, known to BBC TV viewers as The Instant Gardener, is asking people to take a leaf from his book and to embrace their love of colour by wearing buttonholes and donating to the cause. Danny, whose sister Margot McLellan died of a brain tumour, said: “Once you have bought your flowers wear them with pride and take photos for social media with the tags #WearAFlowerWeek and #braintumourresearch. You can then make a donation at Jack Haddon florists or by texting FLWR18 £5 to 70070 donate.”

Sachiko said: “If you’re not sure about wearing a buttonhole then put your own twist on the theme by wearing flowers in a hat, in your hair or around your neck or wrist. The main thing is to look scentsational, pose for social media and make a donation in the shop to Brain Tumour Research.”

For more information to go: https://www.braintumourresearch.org/fundraise/wear-a-flower-week

For further information, please contact:
Hugh Adams at Brain Tumour Research on 01908 867205 or 07809 701229 or Hugh@braintumourresearch.org

Notes to Editors

Brain Tumour Research is the only national charity in the UK focused on funding sustainable research to find a cure for brain tumours. We have established a game-changing network of world-class Research Centres of Excellence in the UK. Embracing passionate member charities nationwide, over £6 million was raised towards research and support during 2017.

We are campaigning to see the national spend on research into brain tumours increased to £30 - £35 million a year, in line with breast cancer and leukaemia. The unprecedented success of our 2015 petition led to the 2016 Westminster Hall debate and Brain Tumour Research taking a leading role in the Government’s Task and Finish Working Group convened to tackle the historic underfunding for research with the report being published in 2018.

Key statistics on brain tumours:

• Brain tumours kill more children and adults under the age of 40 than any other cancer
• They kill more children than leukaemia
• They kill more men under 45 than prostate cancer
• They kill more women under 35 than breast cancer
• Just 1% of the national spend on cancer research has been allocated to this devastating disease
• In the UK 16,000 people each year are diagnosed with a brain tumour
• Less than 20% of those diagnosed with a brain tumour survive beyond five years compared with an average of 50% across all cancers
• Brain tumours are indiscriminate; they can affect anyone at any age
• Incidences of, and deaths from, brain tumours are increasing.

Please quote Brain Tumour Research as the source when using this information. Additional facts and statistics are available from our website including our latest Report on National Research Funding. We can also provide case-studies and research expertise for media.