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Press release

Less than 20% of those diagnosed with a brain tumour survive beyond five years

Hobbycraft partners with Brain Tumour Research for Wear A Hat Day 2017

Feb 6, 2017
Hobbycraft, the UK’s largest craft retailer, has announced a partnership with the charity Brain Tumour Research for their 2017 ‘Wear A Hat Day’ campaign.
Stores up and down the country will be running in-store events and donating a percentage from sales of their exclusive Brain Tumour Research ‘Pink Glitter Side Hat’ to the charity.

Brain Tumour Research is committed to funding sustainable research into brain tumours - the biggest cancer killer of children and adults under the age of 40. Since launching in 2009, Brain Tumour Research has raised over £10 million due the hard work of supporters and campaigns including Wear A Hat Day.
Wear A Hat Day returns on Friday 31st March 2017 for the eighth year and it will be bigger, bolder and HATTIER than ever before with celebrity ambassadors, including Debbie McGee, John Newman and Ed Balls. 
Celebrated milliner to rock stars and royalty, Stephen Jones OBE, will be creating three one-off hats made from Hobbycraft products to celebrate the occasion.
Stephen Jones said: “As a supporter of Brain Tumour Research, I am delighted that Hobbycraft are working with the charity for Wear A Hat Day 2017. I hope the public will get behind the campaign by attending the hat-making workshops and using Hobbycraft products to make their own hats, just as I have done. You can really show your creative side with hats, and this is all for such an important cause, so let’s make this a big success.”
Sue Farrington Smith, Chief Executive of Brain Tumour Research, said: “Partnering with Hobbycraft on this campaign is a game-changing opportunity to raise awareness of this devastating disease. The money raised, simply by having fun with hats, will go towards sustainable research that will bring us closer to a cure for brain tumours.”
Katherine Paterson, Customer Development Director at Hobbycraft added: “We’re really excited about working with Brain Tumour Research on such a fantastic campaign and we hope that our awareness and fund raising will really make a difference. What’s great about Wear a Hat Day is that it’s fun and everyone can get involved, whether you already own a hat or you’re buying something for the occasion. 

“We want to make 2017’s campaign bigger and better than ever before by encouraging people to have a go at upcycling and embellishing their hats to stand loud and stand proud as part of Wear A Hat Day. At Hobbycraft, we’ll be selling hats and bonnets with a percentage of each sale going to supporting the charity and we know our customers will love getting involved.”

Funds will go towards the charity’s network of world-class brain tumour research centres in the UK.


For further information, please contact:

Caroline Marrows at Brain Tumour Research on 01908 867221 or 07714 743764 or

Notes to Editors

Brain Tumour Research is the only national charity in the UK focused on funding sustainable research to find a cure for brain tumours. We are building a game-changing network of world-class Research Centres of Excellence in the UK. Embracing passionate member charities nationwide, £5.5 million was raised towards research and support during 2016.

We are campaigning to see the national spend on research into brain tumours increased to £30 - £35 million a year, in line with breast cancer and leukaemia. The charity is celebrating a year of high-profile campaigning on this issue following the unprecedented success of its petition in 2016. Following that, Brain Tumour Research is now taking a leading role in the Government’s Task and Finish Working Group convened to tackle the historic underfunding for research.

Key statistics on brain tumours:

  • Brain tumours kill more children and adults under the age of 40 than any other cancer
  • They kill more children than leukaemia
  • They kill more men under 45 than prostate cancer
  • They kill more women under 35 than breast cancer
  • Just 1% of the national spend on cancer research has been allocated to this devastating disease
  • In the UK 16,000 people each year are diagnosed with a brain tumour
  • Less than 20% of those diagnosed with a brain tumour survive beyond five years compared with an average of 50% across all cancers
  • Incidences of, and deaths from, brain tumours are increasing.

Please quote Brain Tumour Research as the source when using this information. Additional facts and statistics are available from our website including our latest Report on National Research Funding. We can also provide case-studies and research expertise for media.