Get noticed by generating your own PR
Activity and visibility is the key to reaching a wide audience to tell them about your fundraising. Here are our top tips to help you create a buzz around your event.
1. Set up a fundraising page
- Include your story and photos to show why the cause is important to you.
- Open your page early to give yourself the maximum amount of time for donations.
- Set yourself a fundraising target.
2. Use social media
- Tag us in your Facebook @BrainTumourResearch, Twitter and Instagram posts @braintumourrsch
- Use photos and videos to tell your story and engage your followers.
- Engage with other people in the brain tumour community. Use relevant hashtags to help spread your message as far as you can.
- Contact your local newspapers / radio stations / TV news
3. Contact your local newspapers/ radio/ TV news
- Research your area – find out what local newspapers, magazines and radio stations write and talk about.
- Call local media to find out who covers local events or charity fundraising. If you are having an event, invite them to come along. Tell them your story – they’ll be interested in why you are fundraising.
- Write a press release and send it out to your local media. Journalists might not always have time to talk to you on the phone so sending them a press release can often be an easier option for them.
- Make sure the press release is no more than one page long and includes the words ‘press release’.
- Include a simple but catchy headline to attract attention. A short first paragraph should briefly explain why what you’re doing and why it is newsworthy. Include the date of the event and a link to your fundraising page, as well as your contact details.
- We have a dedicated PR team who can help: contact them by emailing firstname.lastname@example.org
4. Think big! Why not contact a live national radio station or TV show to ask for a ‘shout out’?
- Contact the Zoe Ball Breakfast Show or the Sara Cox Drivetime Show on BBC Radio 2: email email@example.com / firstname.lastname@example.org , tweet @bbcradio2 or send a message on Facebook http://www.facebook.com/BBCR2/
- Get in touch with Holly and Phil at ITV’s This Morning: email@example.com
- Are you in the BBC Radio 1 demographic? Contact Greg James’ Breakfast Show firstname.lastname@example.org or text during the show 81199.
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